MELA by Hiruth Gougsa
MELA is an Ethiopian company that produces timeless handmade accessories. The brand is committed to making more accessible, trendy, clean, multifunctional products with a twist using modern and traditional material to create unique, well-crafted pieces. The brand Mela is an Amharic word meaning “creative solution”, which reflects in all our designs.
Behind the brand, Hiruth Gougsa is the main designer and founder. Hiruth was raised in Addis Ababa, Ethiopia before moving to the United Kingdom for further education. After returning, her passion for fashion led her to launch the first bag show in Addis Ababa and subsequently open her store with the help of hardworking teams and local artisans in June 2006.
Hiruth still works with local artisans, promoting, educating and giving them a platform to showcase, and inspiring them to make an impact in the communities.
The company now produces different products all locally manufactured. We source and craft all our products with care.
1. Leather accessories (bags, belt and jacket)
2. Hand-woven cotton Gabbi/Buloko (blanket)
3. Hand-woven scarves in various sizes and colours
4. Adult and children’s ready to wear
5. Custom-made traditional clothes and accessories
6. Company gift items
The company sells its products locally and internationally, and plans to expand into different product lines.