Ma’ebel is a lifestyle brand by Elham Mekonen that truly believe in innovations that put experiences, creativity and identity together to produce simple, joyful, natural, organic, flexible and casual styles in specialized products and that’s the new craze: Ma’ebel.

Our inspiration is people, and providing our speciality to any of those gaps we all ever experienced makes Ma’ebel more than just apparel. Creating for the need, discovering opportunities and producing custom-fit wearables is driven by our desire to make great designs available to everyone in a sustainable way. Together, we offer fashion, design and services that enable people to be inspired and to express their own personal style, making it easier to live in a more circular way. This is what will make us your choice.

Beyond helping you look your best, Ma’ebel strives to make every purchase a positive experience. Our top priorities are excellent customer service, exceptionally quick order processing, ultra-fast shipping times and a hassle-free return policy. We value your feedback, whether positive or constructive, and we are continuously working to improve your experience. If you are a first-time visitor or long-standing customer, we hope you will be thrilled with every aspect of your Ma’ebel shopping experience.


We strive to be an international brand and leader in fashion knit and fashion outerwear by empowering innovation and design to provide total customer satisfaction. We strive to be a caring and well-managed organization for our business partners, customers and employees, and a responsible corporate citizen to our society.


To innovate, to lead, to enhance and to provide best-value products and services to all our customers. To make a difference through our branding to stay ahead of fashion trends, market changes and the latest technology. To enhance the quality of life for our business partners, customers and employees.

Our values

We are one team

Our great colleagues make the difference. It’s when we share our skills, knowledge and experience that we become one team. Diversity makes us strong. We encourage and help each other to achieve our goals, while always having our customers’ and Ma’ebel’s best interest in mind. We win as a team; we lose as a team. We have fun as a team. We’re on this great shared adventure together.

We believe in people

With belief and trust in the people around you, anything is possible. That’s why we build our workplace on trust, respect, inclusiveness and integrity. We challenge you with great responsibility from the start, because, when you develop, the company develops too. Every one of us can make a difference. So have fun, be yourself and respect others for who they are. Together, we can do great things.

Entrepreneurial spirit

The day we stop acting like entrepreneurs, we’ll be just another fashion company. Our success is built on creativity, innovation and the excitement of making immediate impact. So whatever our role, we look for opportunity and take initiatives that set our business in motion. We’re still competing for every single customer’s heart, and we work hard to continue to be their first choice. Every day. Everywhere.

Constant improvement

We’re extremely proud of what we’ve accomplished, but we’re still far from perfect. We never stop, we never settle, we redefine our limits and stretch our expectations as we do business and interact with the world around us. It’s the small everyday improvements that make the big difference. Great ideas can come from anywhere and we act on the best ones. If there’s a better way forward, we will discover it.


Being cost-conscious is about keeping an eye on expenses and making smart, sustainable choices even in the small, everyday things. So we look for the ideas and solutions that bring value to our business, while avoiding careless spending. The best way to invest in the future is to take good care of our people, our products, our customers and our planet. Let’s use our resources responsibly. 

Straightforward and open-minded

We value diversity in people and ideas as much as in personal style. Having an open mind about people and the world around you brings positive energy, and creates an inclusive and welcoming workplace. Conversations lead to great things. That’s why we encourage everyone to give and accept feedback. Dare to stand up for your ideas and inspire others to do the same.

Keep it simple

The smartest solution to any challenge is often a simple one. So use your common sense. Trust your colleagues’ good judgment. Don’t over-analyse, or complicate things with bureaucracy or hierarchy. It will slow our speed. Try things out, and let the values be your guide. It’s as simple as that.

Our team

We are a multi-skilled and bright team, incredibly responsive and effective with clients we’re passionate about. We’re authentic and down to earth, true to ourselves and honest with our clients. We say what we’ll do, and we do what we say. We’re always looking for new ways to make a difference.

This site uses cookies to offer you a better browsing experience. By browsing this website, you agree to our use of cookies.