HOUSE OF TAFARI
About
Tafari Fashion, a subsidiary of House of Tafari LTD, is a Kenyan clothing brand that endeavours to dance on the delicate balance of aesthetics, functionality, creativity, textures and colours to create walking pieces of art that inspire confidence, while celebrating one’s uniqueness. The brand was born of an expression and love of art and beauty, coupled with the fascination of fabrics and their ability to blend and create. The brand has gradually evolved to develop a classic, creative and edgy style, with pieces targeted at the calmly bold and assured individual.
99% of our pieces are original works, which are carefully thought through and created by employing style principles that work for your unique body curvature to create apparel that suits your style needs.
House of Tafari is a Kenya-based creative hub that seeks to create functional and breathtaking works of art through its photography and fashion business lines, Tafari Photography, and Tafari Fashion respectively.
Vision
Global leader in image and style – inspiring confidence, celebrating uniqueness.
Services
Our fashion scope covers:
• Women’s contemporary and African custom pieces
• Limited editions ready-to-wear pieces
• Bridal – traditional and contemporary
• Men’s African wear
The face behind the brand (about the designer)
“From as early as I can remember, art seemed to be a significant part of my life. I loved art and any semblance of it. Drawing and painting landscapes and still life was my go-to haven. More so, I loved how it uplifted my spirit and gave me so much life every time I picked up that paintbrush, colour or pencil. I loved the crafts as well, creating something out of nothing, and having people around me exclaim in awe at what I had done. “My love for art evolved into fashion after being inspired by my Indian friend in high-school, who used to sketch saris during her spare time. Quite mesmerized by her work, I decided to try my hand at that sort of art, and so began to fall in love with playing around with ideas of clothing concepts in my mind and later presenting them in beautiful sketches. Suffice it to say, my figure sketches weren’t the best, but, soon after finishing high school, I trained myself to draw fashion figures courtesy of the internet and, as they say, the rest is history. “Though I consider myself a ball or art, through my various expressions of it (e.g. singing, writing and photography), I choose to primarily express my love of art through fashion. Fashion is my canvas; dancing on the delicate balance of aesthetics, functionality and creativity to create walking pieces of art that inspire awe, ooze confidence and celebrate uniqueness in every individual I get to serve with this gift.”
Valerie Mwango is the founder and current creative director of House of Tafari, with a background in international business administration from USIU-A, and a National Diploma in Fashion Design from Mcensal School of Fashion.
KIND was established as a part of a farm to fashion project supported by the International Trade Centre’s SITA project. It is a collective owned by women and men weavers to create gently crafted products. The enterprise’s mission is to create greater income at the bottom of the pyramid by tackling structural issues. The project aims to continue to reach its goal of increasing employment and entrepreneurial capacity for women and youth in communities. Our products are 100% cotton, designed and crafted by artisan-owned collectives.