Fozia Endrias

FoziaEndrias  is  a  clothing  and  accessories  brand  based in  Addis  Ababa,  Ethiopia.  Established  by  the  forces of  passion,  enthusiasm,  and  the  drive  of  creating new  things  out  of  all  that  exists,  we strongly believe in the  power  of  humanity,  time,  and  creativity. Humanity  is where  it  starts  –  the  belief  that  we  have  to  exist  for  all  the others  to  make  sense.  We  have  to  be  conscious  about  the things  we  do,  think  about  the  generations  to  come  and the  world  at-large.  We  believe  that  sustainability  is  the issue  of  humanity.  Thus,  we  are  creating  consciousness about  our  surroundings  and  giving  thought  to  what we  do  and  how  we  do  it.  This  thought  contributes to  the  safe-being  of  our  planet  and  the  human  race. Our action reflects on the time period we live in now, and  they  will  be  the  basis  for  the  next  era  to  come.

We  believe  that  history  helps  us  understand where  we  came  from  and  teaches  us  who  we  are. History  enables  us  to  learn  from  our  past  and  also  reminds us  that  we  are  to  serve  as  motivation  for  generations  to come.  Our  call  is  to  put  our  imprint  on  this  generation, just  as  our  forefathers  did  on  the  generations  before us. We have fierce expectations on us, and its our responsibility to  show  the  world  what  we’re  capable  of.

Our  ancestors  have  passed  amazing  and  beautiful creations  of  artwork  and  techniques  onto  us,  to  serve  as our  inspiration.  We  must  hold  onto  our  passions  and  keep on  creating  art  so  that  we  can  represent  Ethiopia  and  its people  in  all  ways.  We  believe  creativity  makes  our  lives simpler,  beautiful,  and  makes  us  eager  for  the  rest  of  it.

Our Vision

To produce sustainable, high quality, casual and customized, made in Ethiopia products that are made by Ethiopian women that can compete internationally, making their own best contribution for the acknowledging, spreading the country’s culture and increase it’s impacts on the sustainable, natural fabrics and helping the economy grow.

Our Mission

To be able to make the countries sustainable fashion and sustainable textile industry grow and be able to compete internationally not just with the traditional and the classic occasion wears but also on the day to day casual wears. We believe that the existing Ethiopian clothes that we call traditional ones used to be the everyday, day to day wear of our foremothers. Thus, we want to revive this scenario by making affordable and long lasting attires, here people could also pass to their children.