FoziaEndrias is a clothing and accessories brand based in Addis Ababa, Ethiopia. Established by the forces of passion, enthusiasm, and the drive of creating new things out of all that exists, we strongly believe in the power of humanity, time, and creativity. Humanity is where it starts – the belief that we have to exist for all the others to make sense. We have to be conscious about the things we do, think about the generations to come and the world at-large. We believe that sustainability is the issue of humanity. Thus, we are creating consciousness about our surroundings and giving thought to what we do and how we do it. This thought contributes to the safe-being of our planet and the human race. Our action reflects on the time period we live in now, and they will be the basis for the next era to come.
We believe that history helps us understand where we came from and teaches us who we are. History enables us to learn from our past and also reminds us that we are to serve as motivation for generations to come. Our call is to put our imprint on this generation, just as our forefathers did on the generations before us. We have fierce expectations on us, and its our responsibility to show the world what we’re capable of.
Our ancestors have passed amazing and beautiful creations of artwork and techniques onto us, to serve as our inspiration. We must hold onto our passions and keep on creating art so that we can represent Ethiopia and its people in all ways. We believe creativity makes our lives simpler, beautiful, and makes us eager for the rest of it.